Preparing for Mother's Day Crowds
According to the National Restaurant Association, Mother’s Day reigns supreme as the most popular dining out holiday. The organization conducted research in 2017 which found that 92 million Americans planned to come together in restaurants last year to celebrate the special occasion. There is no doubt that this coming Sunday, May 13th, will follow suit, and we want to help you prepare for the large crowds.
All four FRS locations (Asheville, Charleston, Columbia and Florence) are running a special Mother’s Day sale from April 30th thru May 11th on the following items to help you get your buffets and tabletops ready for the big day…
These select products are on sale and in stock while supplies last at your local FRS showroom from April 30th through May 11th.
Looking for something different? Your local FRS sales representative will be happy to help you find just what you need!
The 2017 research referenced above resulted in some interesting statistics that are likely applicable this year. An excerpt from the article is below…
The online survey of 1,009 adults was conducted May 4-7, 2017, by ORC International on behalf of the National Restaurant Association, asking respondents about their dining plans for Mother’s Day.
- According to the National Restaurant Association’s survey, 37 percent of consumers plan to dine out on Mother’s Day and 8 percent plan on getting restaurant takeout or delivery. Thirty-seven percent of consumers say they will celebrate with a home-cooked meal, while 28 percent say they are not planning any special meals that day.
- Among families with children under 18, 44 percent plan to dine out on Mother’s Day and 13 percent plan on getting takeout or delivery. In addition, consumers in the Northeast and Midwest are more likely to visit a restaurant on Mother’s Day at 41 percent and 40 percent, respectively.
- When it comes to when Mother’s Day restaurant diners will have their meals that day, 10 percent say they will do so at breakfast, 25 percent will choose brunch, 45 percent will select lunch, and 47 percent will dine out for dinner. Brunch is more common among older consumers – 36 percent of individuals 65 and older – while consumers age 35-44 are more likely to choose dinner (52 percent). Among households with children, 51 percent plan to dine out at lunch and 50 percent will choose dinner.
- When it comes to Mother’s Day gifts, having a meal with their family at a restaurant tops the list for moms. One-third (32 percent) of mothers say they would most like to have a family meal at a restaurant as their gift, followed by flowers (15 percent), jewelry (10 percent), restaurant gift cards (9 percent), clothing or accessories (8 percent), and household or home décor items (7 percent); 20 percent say they prefer to receive something other than these items.
* Numbers may add up to more than 100 percent because some consumers plan to dine out or order restaurant takeout or delivery more than once on Mother’s Day.